Navigating a Rebrand Through Strategy: Spotlight on Our Client Irys
Recently our client, Irys, has undergone a significant transformation by acquiring DTSI, an established company with a wealth of experience and expertise. This strategic move positions Irys as a small business that benefits from the seasoned capabilities of a larger, older enterprise. Many in San Antonio may already recognize Irys from their successful 311 product - which the city now manages.
The rebranding process for Irys reflects their commitment to growth and innovation. By integrating DTSI’s extensive knowledge and resources, Irys is poised to offer a unique blend of personalized service and professional expertise. This rebrand highlights their dedication to enhancing their services and expanding their impact in the industry.
Our role at Hagan Rivas is to provide strategic guidance during this pivotal time. While we are not involved in creating content, web design, photography, or video production, our strategic planning ensures that all these elements come together seamlessly. Effective strategy is the backbone of a successful rebrand, aligning every component with the company’s overall vision and goals.
As Irys rolls out their new brand identity, we encourage everyone to stay tuned. The upcoming changes will showcase the new face of Irys, highlighting their enhanced capabilities and renewed commitment to excellence. This rebrand is not just about a new look; it’s about a strategic evolution that aligns with their mission and values.
At Hagan Rivas, we are proud to support Irys in this exciting journey. Our strategic input ensures that all parts of the rebranding process move in harmony, creating a cohesive and impactful result. We look forward to seeing the new Irys and the continued success this rebrand will bring.
Stay tuned to our blog for more updates on Irys and other clients who are making significant strides in their industries. The transformation at Irys is a prime example of how strategic planning and execution can drive meaningful change and growth.
